BRAND STRATEGY

Build a powerful brand strategy. Don’t leave it to chance.

Strategic brand positioning for funded startups, scale-ups & growth-driven brands.

Our brand strategy consultancy helps funded start-ups and scale-ups generating over 1M+ establish a strong market presence with a clear, strategic roadmap.

We refine positioning, messaging, and market fit by leveraging deep customer insights, competitive analysis, and digital channel planning. Our market-first approach ensures your brand stands out, mitigates risks, and unlocks sustainable growth opportunities.

With 15 years of experience driving high-performance digital strategies, we craft data-led, commercially viable brand strategies that accelerate success in competitive markets.

START YOUR PROJECT

Your growth is unlocked in four phases.

Phase 1: Brand immersion session aimed at gathering essential details for strategy development.

In this session, we will dive deep into understanding your brand details, market insights, target audience, positioning and messaging, your current go-to-market plans, internal capacity, budget and resource overview, and your ideal tracking, measurement & KPIs.

What’s covered in phase 1?

Introduction & market overview

Understand the business's market context, identifying key trends and opportunities for growth. We’ll focus on understanding the business in detail and discuss ways to leverage its strengths to enhance market presence and connect with its target audience.

Target audience deep dive

Profile your target audience by examining demographics and behaviours. We’ll identify key pain points and needs, aligning strategies with their expectations, and map the customer journey to highlight critical touchpoints and engagement opportunities.

Brand positioning & messaging

Understand your brand's unique value proposition (UVP), discuss your brand narrative, and establish your tone of voice to effectively communicate your brand’s identity and connect with your audience.

Discussion around strategic market approach

Explore the brand’s strategic approach to market positioning, including competitive analysis, differentiation strategy, and long-term brand development.

Internal capacity, budget and resource overview

Assess internal capacity, budget, and resources to understand the level of investment possible and the support needed for effective execution. This overview will guide strategic decisions and ensure alignment with operational capabilities.

Tracking, Measurement & KPI’s

Establish objectives for brand success, focusing on brand awareness, customer acquisition, or sales targets. We will identify key performance indicators (KPIs) and develop a framework for tracking data and analytics, enabling you to report and measure success effectively.

Phase 2: Customer development planning, where we will outline a plan to understand your audience and brand position

In this phase of the project we will define your target audience and create profiles for precise online targeting, which will be essential for later on in the strategy phase.

What’s covered in phase 2?

Customer Persona Development

Create detailed customer personas with demographics, motivations, and buying behaviours, and map their journey from awareness to purchase, highlighting key touchpoints and friction points.

Communication and Messaging Strategy

Develop a messaging hierarchy aligned with the brand's value proposition and customer insights, and establish tone of voice guidelines for consistent communication across channels.

Brand Story and Narrative

Create a compelling brand story that highlights the mission, vision, and values, and define content pillars to guide consistent messaging across channels.

Visual identity audit

Audit and refine the visual identity to align with new brand positioning, and update brand guidelines covering logo, colours, typography, and imagery.

Brand Positioning Statement

Craft a concise brand positioning statement reflecting unique value and competitive edge, and develop taglines or slogans that capture the brand's essence.

Compile all customer profile planning into a report

Craft a concise brand positioning statement reflecting unique value and competitive edge, and develop taglines or slogans that capture the brand's essence.

Phase 3: Market Trends and Industry Analysis

In phase 3 we will compile a report on current industry trends, including consumer behaviour, technology, and socio-economic factors affecting the brand. We will then conduct a SWOT analysis of the brand, analyse competitors, value proposition comparison, and brand positioning.

What’s covered in phase 3?

Market Trends and Industry Analysis

Compile a report on current industry trends, including consumer behaviour, technology, and socio-economic factors affecting the brand. Conduct a SWOT analysis of the brand, and analyse competitors with SWOT, value proposition comparison, and brand positioning.

Validate Brand Positioning Statement

Refine the brand positioning statement to ensure alignment with market insights and audience expectations.

CPC Trend & Budget Allocation Strategies

Analyse historical (CPC) data to identify trends and forecast changes. Create a flexible budget for reallocating funds and implement automated bidding strategies that adjust to fluctuations, ensuring competitiveness without overspending.

Planning for disruptive Competitor challenges

Outline strategies to navigate potential new market entrants and competitive challenges affecting your brand.

Data Privacy & Ad Policy Compliance

Regularly review advertising guidelines on platforms like Google, Facebook, and LinkedIn to avoid penalties or bans, and develop contingency plans for sudden policy changes that may disrupt campaigns. Ensure your marketing strategies comply with data protection regulations like GDPR and CCPA, and be cautious when using third-party data providers to mitigate legal and reputational risks.

Compile all market research into a report

Ensure that market trends, brand positioning, CPC trends, budget allocation strategies, disruptive planning, data privacy and ad policy compliance are outlined ready to take on the market with confidence.

Phase 4: High Impact multi-funnel digital strategy

We will work with you to develop a strategic plan across your SEO, Paid Social and PPC to ensure that you achieve growth during the awareness, consideration and conversion stages..

What’s covered in phase 4?

SEO Strategy

Development of full-scale SEO strategy from content, technical, Internationalisation and link acquisition.

Pay Per Click Strategy

Development of pay-per-click strategy across Search, Display, AI and Programmatic.

Paid Social Strategy

Develop a paid social strategy across relevant channels, considering audience targeting, brand positioning, and content required for growth.

“Matt came into our business as a Digital Consultant to help steer our Sales and Marketing. In that time we were able to significantly increase revenue and streamline our digital strategy. Matt brings enthusiasm, passion and expert knowledge and is a valuable asset to any business looking to scale through deeply understanding the audience and market data and defining a strategy that converts”.

Mark James | Four Corners

Other services we offer

SEE ALL SERVICES

Digital Ads Management

For brands looking to scale efficiently, we provide expert Digital Ads management that goes beyond execution.

We start with a deep analysis of your market, audience, and current ad performance to uncover opportunities and optimise spend.

Acting as an extension of your team, we manage everything from strategy and targeting to creative optimisation and performance tracking, ensuring every ad investment drives sustainable, scalable growth.

Fractional CMO Services

For founders and leadership teams facing growth challenges, we provide senior-level marketing leadership without the full-time commitment. We start with a comprehensive audit to identify gaps, unlock opportunities, and implement high-impact strategies. Acting as an extension of your team, we align execution with business goals, track performance, and drive sustainable, scalable growth.

Digital Consulting

For founders and leadership teams looking to scale effectively, we provide strategic guidance, accountability, and expert insight through weekly consulting calls. Acting as a trusted growth partner, we help you navigate challenges, refine strategy, and implement high-impact solutions that drive measurable business success.