If you’re a founder or commercial leader, our B2B digital consulting service embeds a senior member of our team in your business to build a growth system unique to your needs. We align positioning, pipeline, and performance to provide you with a tailored strategy that helps you to drive B2B growth.
B2B Digital Consulting
Get senior B2B marketing leadership on demand to drive predictable growth and maximise ROI without the cost of a full time CMO.
Trusted by B2B Leaders
Nathan McClatchey – B2B Tech
“In working with Matt and team on B2B digital strategy and paid ads (Google and LinkedIn) I appreciated the attention to detail and focus on provable ROI. Their tracking and reporting enables them to make data-driven decisions that improved our results consistently week-on-week. This, combined with their insight and experience meant the results are better than we could have expected.”.
Who our B2B digital consulting service is for
- B2B companies between £1M and £20M ARR that need leadership to turn activity into revenue
- Funded start-ups looking to go to market.
- Founders and leadership teams who want control of the pipeline and less wasted spend
- Scale-ups with agencies and in-house teams that need alignment, accountability, and pace.
What B2B digital consulting?
We embed a senior B2B marketing leader who works part-time with your company to set strategy, lead execution, and take responsibility for results. You get C-suite decision-making across positioning, demand generation, lifecycle, and RevOps, all without the cost of a full-time hire.
Common outcomes include:
- Clear positioning that sales and marketing actually use
- A measurable acquisition engine and forecastable pipeline
- Lower CAC, higher LTV, shorter sales cycles
- Tight alignment across founders, sales, marketing, and finance
Our 3 Step B2B Growth System
Step 1: Market First Digital Audit
Show what’s driving value, what’s holding you back, and where the real upside is.
From £1,500 | Market First Audit
1. Market & Audience Insights
Full review of ICPs, jobs to be done, competitors, and positioning.
2. Channel Performance Review
Deep dive into channels, spend, CAC payback, and funnel conversion.
3. Develop A Plan Forward
Prioritised roadmap highlighting quick wins and longer-term bets.
Best For
Companies that need clarity before committing to a strategy or additional investment.
Step 2: B2B Marketing Strategy
Turn insight into a plan that connects marketing activity to revenue goals.
From £3,000 | Includes Audit + Strategy
1. Positioning Aligned to Revenue
Messaging, narrative, and customer journey tied directly to growth targets.
2. Acquisition and Pipeline Design
A clear system using paid, organic, partner, outbound, and website channels that leadership can trust and scale.
3. A Playbook for Predictable Growth
Cadence, KPIs, dashboards, and an operating model linking effort to measurable outcomes.
Best For
Scale ups that already have activity but need alignment and a framework that leadership can trust.
Step 3: Embedded B2B Marketing Leadership
Place senior marketing leadership in your business to steer strategy and execution.
From £2,500 | 3 Month Minimum Term
1. Embed marketing leadership
The right seniority at the right level to set direction and make decisions.
2. Oversight Across Teams and Agencies
Align agencies, freelancers, and in house teams behind a single plan.
3. Accountability that Delivers Results
We take clear ownership of pipeline metrics, from MQL to SQL to Closed Won.
Best For
Businesses with £1M to £20M ARR that want long term leadership across strategy and execution.
30 / 60 / 90 Day Plan
First 30 days
Audit, positioning hypothesis, pipeline diagnostics, KPI baseline, quick win experiments.
Days 31 to 60
Finalise strategy, roll out messaging, rebuild campaigns, clean CRM/attribution, align SDR/AE plays.
Days 61 to 90
Scale winning channels, optimise handoffs, refine pricing/packaging insights, present board ready plan.
Deliverables & tooling we lead
- ICPs, personas, and value propositions that translate into sales conversations
- Messaging hierarchy and website narrative
- Channel plan across paid, organic, partner, events, ABM, and lifecycle
- Campaign briefs, content pillars, and editorial calendar
- Funnel architecture, lead scoring, and SLA between sales & marketing
- CRM and analytics setup (HubSpot/Salesforce + GA4 + Looker/Power BI)
- Reporting dashboards: CAC, LTV, pipeline velocity, win rates, payback
Why founders & leadership teams choose RUNWAY FIVE
- Senior-level B2B marketing leadership without the full-time commitment
- Direct integration into your business to guide successful execution
- Data-driven strategies that align marketing with revenue growth
- Proven track record of scaling high-growth businesses across industries
Book a call directly 👇
What does our B2B digital consulting do?
Set strategy, lead teams, align agencies, own pipeline metrics, and turn spend into revenue: without hiring a full time CMO.
How is our B2B digital consulting different from an agency?
We sit at the leadership table to help you decide what to execute, why, and in what order: then ensure delivery.
How much time do we get each week?
Enough to move the needle. Typical cadence: leadership standups, weekly working sessions, and async reviews. We flex to your stage and goals.
Can you work with our existing team and tools?
Yes. We align in house teams and current agencies, optimise tools (HubSpot/Salesforce/GA4), and close gaps where needed.
What KPIs will you own?
Pipeline creation, revenue influenced, CAC, payback, conversion rates across the funnel, and velocity.
What if we later hire a full time CMO?
We’ll help you scope the role, recruit, and transition knowledge so momentum continues.
About RUNWAY FIVE
RUNWAY FIVE is a senior B2B marketing partner for scale ups between £1M and £20M ARR. We bring board level clarity, operating discipline, and hands on leadership to help founders build predictable growth engines.
B2B Digital Consulting
Turn strategy and execution into predictable B2B revenue.
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